First ever plush toy specialty shop opens at Nakayama Racecourse
Monday, 02 December, 2024 20:06
Turfey Shop Selection Store
A speciality store filled exclusively with racehorse plush toys has opened their doors. The Japan Racing Association's first-ever idol horse plush toy speciality shop, "Turfey Shop Selection Store," debuted on November 30th at Nakayama Racecourse.
Stepping into the store, visitors are greeted by a lineup of dolls inspired by legendary horses such as Do Deuce, the Japan Cup winner, the world's top-rated horse Equinox, Sodashi, Gold Ship, Daring Tact, and Kitasan Black just to name a few. Each plush toy is adorned with saddlecloths replicating their major race wins, complete with realistic markings and gear, capturing fans' hearts.
Why a dedicated store for plush toys? According to Mr. Shinohara, head of the sales planning division at the JRA PR Center, "While we've always sold idol horse merchandise at our general goods shops, plushy toys tend to draw customers who like to take their time choosing. To ease congestion, we decided to open a dedicated store."
The store caters to fans who want to carefully select their plush toy's face and body, aligning with the unique psychology of plush toy buyers.
The best-seller? "It's definitely Do Deuce," says Mr. Shinohara. Fresh off his consecutive victories in the Tenno Sho (Autumn) and Japan Cup, Do Deuce's popularity extends to merchandise as well. Meanwhile, plush toys of Lemon Pop, winner of the Champions Cup on December 1st, have already sold out. The newly released Japanese Derby winner Danon Decile plush is also a hot item. Another surprise hit is the "Outing Bag," designed to carry plush toys. With shoulder straps coloured to resemble turf or dirt tracks and a clear front panel showcasing the plush toy's face, the bag has been praised as perfect for bringing "your favourite horse" to the track. It has been flying off the shelves.
On social media, fans have been raving since the store opened, "Incredible! A cuteness overload!!", "Such an amazing selection.", "The Turfey Shop is like a dreamland." The Turfey Shop Selection Store is poised to become a new hotspot at the racecourse.
The store is located on basement level of Nakayama Racecourse, near pillar 35 across from the South Food Court. Plush toys of idol horses are available in three sizes: S, M, and L.
Stepping into the store, visitors are greeted by a lineup of dolls inspired by legendary horses such as Do Deuce, the Japan Cup winner, the world's top-rated horse Equinox, Sodashi, Gold Ship, Daring Tact, and Kitasan Black just to name a few. Each plush toy is adorned with saddlecloths replicating their major race wins, complete with realistic markings and gear, capturing fans' hearts.
Why a dedicated store for plush toys? According to Mr. Shinohara, head of the sales planning division at the JRA PR Center, "While we've always sold idol horse merchandise at our general goods shops, plushy toys tend to draw customers who like to take their time choosing. To ease congestion, we decided to open a dedicated store."
The store caters to fans who want to carefully select their plush toy's face and body, aligning with the unique psychology of plush toy buyers.
The best-seller? "It's definitely Do Deuce," says Mr. Shinohara. Fresh off his consecutive victories in the Tenno Sho (Autumn) and Japan Cup, Do Deuce's popularity extends to merchandise as well. Meanwhile, plush toys of Lemon Pop, winner of the Champions Cup on December 1st, have already sold out. The newly released Japanese Derby winner Danon Decile plush is also a hot item. Another surprise hit is the "Outing Bag," designed to carry plush toys. With shoulder straps coloured to resemble turf or dirt tracks and a clear front panel showcasing the plush toy's face, the bag has been praised as perfect for bringing "your favourite horse" to the track. It has been flying off the shelves.
On social media, fans have been raving since the store opened, "Incredible! A cuteness overload!!", "Such an amazing selection.", "The Turfey Shop is like a dreamland." The Turfey Shop Selection Store is poised to become a new hotspot at the racecourse.
The store is located on basement level of Nakayama Racecourse, near pillar 35 across from the South Food Court. Plush toys of idol horses are available in three sizes: S, M, and L.
Article Creds:Daily Sports